Rhetoric

A Rhetoric of Motives, Take Two

All told, persuasion ranges from the bluntest quest of advantage, as in sales promotion or propaganda, through courtship, social etiquette, education, and the sermon, to a “pure” form that delights in the process of appeal for itself alone, without ulterior purpose. And identification ranges from the politician who, addressing an audience of farmers, says, “I… Continue reading A Rhetoric of Motives, Take Two